{"id":61223,"date":"2021-06-25T01:00:00","date_gmt":"2021-06-25T06:00:00","guid":{"rendered":"https:\/\/www.success.com\/?p=61223"},"modified":"2024-09-29T07:16:49","modified_gmt":"2024-09-29T12:16:49","slug":"how-to-build-a-personal-brand-that-breaks-through-the-digital-noise","status":"publish","type":"post","link":"https:\/\/www.success.com\/how-to-build-a-personal-brand-that-breaks-through-the-digital-noise\/","title":{"rendered":"How to Build a Personal Brand That Breaks Through the Digital Noise"},"content":{"rendered":"\n<p>Why do most personal brands fail? It\u2019s not, as you might assume, because the brand is not good enough, or because the person who runs it is not intelligent enough. Most personal brands fail because they get <em>absorbed into the noise<\/em>\u2014the noise created by the industry, by their competitors and even the noise brands create for themselves.&nbsp;<\/p>\n\n\n\n<p>The first and hardest battle for all entrepreneurs is building a unique brand that can break through the noise. Most brands struggle to be noticed and <a href=\"https:\/\/www.success.com\/5-instagrammers-who-are-crushing-the-personal-branding-game\/\">remembered in our overly saturated digital age<\/a>. But business leader and best-selling author Scott McCain explains that \u201cmindshare precedes market share.\u201d In other words, your brand must occupy space in someone\u2019s mind before they will ever even consider taking out their wallet and buying your product or service.&nbsp;<\/p>\n\n\n\n<p>So how does a personal brand break through the noise?&nbsp;<\/p>\n\n\n\n<p>It is not just a random roll of the dice; there are straightforward tactical strategies you can use to stand out and become a leader in your field. Rory Vaden, serial eight-figure entrepreneur, <em>New York Times <\/em>best-selling author and co-founder of <a href=\"https:\/\/brandbuildersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Builders Group<\/a>, outlines the step-by-step process required to create a remarkable personal brand worth talking about in his upcoming course, <em>Building Your Brand Identity<\/em>.&nbsp;<\/p>\n\n\n\n<div id=\"om-db3j9y5zb4yin1bvxsur-holder\"><\/div>\n\n\n\n<p>He offers these tips for those trying to create a personal brand worth remembering.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-break-through-the-wall\">1.Break through the wall.&nbsp;<\/h2>\n\n\n\n<p>In any industry there are two groups of people: the unknown beginners and the well-established leaders. What separates the two is an invisible wall that Vaden and his colleagues coined \u201cSheahan\u2019s Wall.\u201d Most fledgling personal brands try to break through the wall by throwing everything they have at it\u2014a YouTube channel, a coaching business, an app, you name it. But \u201cdiluted focus yields diluted results,\u201d and most of these brands bounce right off the wall.&nbsp;<\/p>\n\n\n\n<p>What yields power is focus. The sun\u2019s rays filtered through a magnifying glass create fire. In order to break through Sheahan\u2019s wall, you need to find your magnifying glass.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the one small area you can become an expert on?&nbsp;<\/li>\n\n\n\n<li>What specific problem can you solve for others?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Identify your niche and put in the work to become an expert in it. Once you do this, all the surrounding noise will dissipate, and finally, you see that a small opening in the wall has appeared\u2014an opening that is ready and waiting for you to walk right through.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-find-your-uniqueness\">2. Find your uniqueness.&nbsp;<\/h2>\n\n\n\n<p>Identifying your uniqueness as a brand is often easier said than done. Try approaching it from an extremely personal angle: \u201cYou are most powerfully positioned to serve the person you once were,\u201d Vaden says.<\/p>\n\n\n\n<p>Your uniqueness lives at the intersection of who you are called to be in the future and who you have been in the past.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you could give yourself advice 10 years ago, what would you say?&nbsp;<\/li>\n\n\n\n<li>How would you help that younger version of yourself become the person you are now?&nbsp;<\/li>\n\n\n\n<li>How can you use what you\u2019ve learned to guide others in a similar situation?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Use your answers to these questions to find your uniqueness.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-prioritize-your-reputation\">3.Prioritize your reputation.&nbsp;<\/h2>\n\n\n\n<p>At the heart of your personal brand is your reputation. What comes to mind when people think of you? Are you proud of that image?<\/p>\n\n\n\n<p>In his course, Vaden leads entrepreneurs through an exercise to help identify what they\u2019d like the essence of their reputations to be, and how to go about building trust in that reputation with their audience.<\/p>\n\n\n\n<p>In the age of social media, you can build trust with thousands, and even millions, of people around the world without ever actually meeting them. Use your social media presence to share your life and teach people what you\u2019ve learned. If you show up honestly and regularly, your audience will, over time, learn to trust you and your brand.&nbsp;<\/p>\n\n\n\n<p>Remember that <a href=\"https:\/\/www.success.com\/how-to-stay-true-to-your-personal-brand\/\">your personal brand is an extension of your reputation<\/a>, and the success of your brand hinges on the trust your audience has in the reputation you\u2019ve cultivated. Focus on building a brand you can stand behind that honors your character and integrity.&nbsp;<\/p><div class=\"stage-in-the-post-mid-ads\" id=\"stage-1160186389\"><div class=\"in-post-mids\" style=\"margin-top: 15px; margin-bottom: 15px; \" id=\"stage-1940879985\"><a data-no-instant=\"1\" href=\"https:\/\/www.success.com\/\" rel=\"noopener sponsored\" class=\"adv-link\" target=\"_blank\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4573720641117367\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:inline-block;width:920px;height:130px;\" \ndata-ad-client=\"ca-pub-4573720641117367\" \ndata-ad-slot=\"2386585996\"><\/ins> \n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-strategize-your-content\">4.Strategize your content.<\/h2>\n\n\n\n<p>Often, entrepreneurs feel overwhelmed by the 24\/7 nature of content creation, but you don\u2019t need a huge production or a million followers to create great content\u2014all you need is a little planning. You need to craft a killer content marketing strategy.&nbsp;<\/p>\n\n\n\n<p>Not sure what to post? \u201cHelp, don\u2019t sell,\u201d Vaden says. <a href=\"https:\/\/www.success.com\/4-ways-storytelling-can-make-your-personal-brand-pop\/\">Commit to creating useful content<\/a> for your audience that adds tangible value to their lives.&nbsp;<\/p>\n\n\n\n<p>Your content should center on the three E\u2019s: is it entertaining, educational and\/or encouraging? If it\u2019s not, don\u2019t post it.&nbsp;<\/p>\n\n\n\n<p>Regular, useful content that teaches your audience is the best and fastest way to fuel your reach. One way to accomplish this is to automate your content to capitalize on your social media presence for maximum growth.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-monetize-your-brand\">5. Monetize your brand.<\/h2>\n\n\n\n<p>You\u2019ve identified your niche, grown your following and created a content marketing strategy, but how do you actually make a living off of your personal brand?<\/p>\n\n\n\n<p>There are five ways to monetize your brand: the PAIDS.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Physical products<\/li>\n\n\n\n<li>Ads and affiliates<\/li>\n\n\n\n<li>Information products<\/li>\n\n\n\n<li>Deals<\/li>\n\n\n\n<li>Services&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Each of these options has its strengths and weaknesses, but the key is to avoid diluting your focus by attempting all five at once. You need to act strategically when deciding which avenue to take and when to take it. For example, services like one-on-one coaching are often the fastest path to monetization but are also the least scalable. Third-party deals usually come later on in the life of a personal brand, but they are also of high monetary value.&nbsp;<\/p>\n\n\n\n<p>In the beginning, focus on converting your followers into your first customers. Turn the reputation you have built into sales by leveraging social media relationships.&nbsp;<\/p>\n\n\n\n<p>\u201cThe dollars are in the DMs,\u201d Vaden says. Engage with your followers online and offer them free, useful content. In time, they will trust you so fully and find your content so useful that they will be excited to pay for access to more.&nbsp;<\/p>\n\n\n\n<p>6.Commit to your calling.<\/p>\n\n\n\n<p>What matters most when building a personal brand is that you put aside the workbooks, face your fears and <em>take action<\/em>. So many entrepreneurs are paralyzed by imposter syndrome. They think, <em>I\u2019m not smart enough, talented enough, or good enough.<\/em> They feel afraid they won\u2019t be successful, that their work won\u2019t be valued and that all the strategies they\u2019ve been taught won\u2019t work. But they will; it just takes a little faith and a lot of time.&nbsp;<\/p>\n\n\n\n<p>In his book, <a href=\"https:\/\/amzn.to\/3jiuvBw\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Take the Stairs<\/em><\/a>, Vaden writes that fear is ultimately a self-centered emotion. \u201cYou never feel fear when your mission to serve is clear.\u201d Put aside your fears of inadequacy and focus on who you are serving. Commit to the calling you feel in your heart; there is someone out there who desperately needs your help, your message and your guidance.<\/p>\n\n\n\n<p>You started your brand to change lives\u2014not accrue a million Instagram followers or make $1 million. Even if you help just one person, your efforts will have been worth it.&nbsp;<\/p>\n\n\n\n<p>Find your uniqueness, trust the process and focus on who you serve\u2014people need to hear what you have to say.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:12px\"><em>Photo by @titovailona\/Twenty20<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is not just a random roll of the dice; there are straightforward tactical strategies you can use to stand out and become a leader in your field.<\/p>\n","protected":false},"author":32261,"featured_media":61224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[14061],"tags":[],"class_list":["post-61223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-of-work"],"featured_image_src":"https:\/\/www.success.com\/wp-content\/uploads\/2021\/06\/How-to-Build-a-Personal-Brand-That-Cuts-Through-the-Digital-Noise.jpg","author_info":{"display_name":"Grace Kennedy","author_link":"https:\/\/www.success.com\/author\/grace-kennedy\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Breaking Through Digital Noise: Building Your Personal Brand<\/title>\n<meta name=\"description\" content=\"It is 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Kennedy","nickname":"grace-kennedy","user_meta":{"nickname":["grace-kennedy"],"first_name":["Grace"],"last_name":["Kennedy"],"description":[""],"rich_editing":["true"],"syntax_highlighting":["true"],"comment_shortcuts":["false"],"admin_color":["fresh"],"use_ssl":["0"],"show_admin_bar_front":["true"],"locale":[""],"wp_capabilities":["a:1:{s:6:\"author\";b:1;}"],"wp_user_level":["0"],"_yoast_wpseo_profile_updated":["1620650510"],"wp_user_avatar":[""],"dismissed_wp_pointers":[""],"molongui_author_post_count":["2"],"molongui_author_page_count":["0"],"is_geuest_user":["32261"]}}]},"custom_post_content":"<!-- wp:paragraph -->\n<p>Why do most personal brands fail? It\u2019s not, as you might assume, because the brand is not good enough, or because the person who runs it is not intelligent enough. Most personal brands fail because they get <em>absorbed into the noise<\/em>\u2014the noise created by the industry, by their competitors and even the noise brands create for themselves.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The first and hardest battle for all entrepreneurs is building a unique brand that can break through the noise. Most brands struggle to be noticed and <a href=\"https:\/\/www.success.com\/5-instagrammers-who-are-crushing-the-personal-branding-game\/\">remembered in our overly saturated digital age<\/a>. But business leader and best-selling author Scott McCain explains that \u201cmindshare precedes market share.\u201d In other words, your brand must occupy space in someone\u2019s mind before they will ever even consider taking out their wallet and buying your product or service.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So how does a personal brand break through the noise?&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It is not just a random roll of the dice; there are straightforward tactical strategies you can use to stand out and become a leader in your field. Rory Vaden, serial eight-figure entrepreneur, <em>New York Times <\/em>best-selling author and co-founder of <a href=\"https:\/\/brandbuildersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Builders Group<\/a>, outlines the step-by-step process required to create a remarkable personal brand worth talking about in his upcoming course, <em>Building Your Brand Identity<\/em>.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<div id=\"om-db3j9y5zb4yin1bvxsur-holder\"><\/div>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p>He offers these tips for those trying to create a personal brand worth remembering.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"UAGDay\":[]} -->\n<h2 class=\"wp-block-heading\" id=\"h-1-break-through-the-wall\">1.Break through the wall.&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In any industry there are two groups of people: the unknown beginners and the well-established leaders. What separates the two is an invisible wall that Vaden and his colleagues coined \u201cSheahan\u2019s Wall.\u201d Most fledgling personal brands try to break through the wall by throwing everything they have at it\u2014a YouTube channel, a coaching business, an app, you name it. But \u201cdiluted focus yields diluted results,\u201d and most of these brands bounce right off the wall.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What yields power is focus. The sun\u2019s rays filtered through a magnifying glass create fire. In order to break through Sheahan\u2019s wall, you need to find your magnifying glass.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>What is the one small area you can become an expert on?&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>What specific problem can you solve for others?&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Identify your niche and put in the work to become an expert in it. Once you do this, all the surrounding noise will dissipate, and finally, you see that a small opening in the wall has appeared\u2014an opening that is ready and waiting for you to walk right through.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"UAGDay\":[]} -->\n<h2 class=\"wp-block-heading\" id=\"h-2-find-your-uniqueness\">2. Find your uniqueness.&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Identifying your uniqueness as a brand is often easier said than done. Try approaching it from an extremely personal angle: \u201cYou are most powerfully positioned to serve the person you once were,\u201d Vaden says.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Your uniqueness lives at the intersection of who you are called to be in the future and who you have been in the past.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>If you could give yourself advice 10 years ago, what would you say?&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How would you help that younger version of yourself become the person you are now?&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How can you use what you\u2019ve learned to guide others in a similar situation?&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Use your answers to these questions to find your uniqueness.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"UAGDay\":[]} -->\n<h2 class=\"wp-block-heading\" id=\"h-3-prioritize-your-reputation\">3.Prioritize your reputation.&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>At the heart of your personal brand is your reputation. What comes to mind when people think of you? Are you proud of that image?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In his course, Vaden leads entrepreneurs through an exercise to help identify what they\u2019d like the essence of their reputations to be, and how to go about building trust in that reputation with their audience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In the age of social media, you can build trust with thousands, and even millions, of people around the world without ever actually meeting them. Use your social media presence to share your life and teach people what you\u2019ve learned. If you show up honestly and regularly, your audience will, over time, learn to trust you and your brand.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Remember that <a href=\"https:\/\/www.success.com\/how-to-stay-true-to-your-personal-brand\/\">your personal brand is an extension of your reputation<\/a>, and the success of your brand hinges on the trust your audience has in the reputation you\u2019ve cultivated. Focus on building a brand you can stand behind that honors your character and integrity.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"UAGDay\":[]} -->\n<h2 class=\"wp-block-heading\" id=\"h-4-strategize-your-content\">4.Strategize your content.<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Often, entrepreneurs feel overwhelmed by the 24\/7 nature of content creation, but you don\u2019t need a huge production or a million followers to create great content\u2014all you need is a little planning. You need to craft a killer content marketing strategy.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Not sure what to post? \u201cHelp, don\u2019t sell,\u201d Vaden says. <a href=\"https:\/\/www.success.com\/4-ways-storytelling-can-make-your-personal-brand-pop\/\">Commit to creating useful content<\/a> for your audience that adds tangible value to their lives.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Your content should center on the three E\u2019s: is it entertaining, educational and\/or encouraging? If it\u2019s not, don\u2019t post it.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Regular, useful content that teaches your audience is the best and fastest way to fuel your reach. One way to accomplish this is to automate your content to capitalize on your social media presence for maximum growth.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"UAGDay\":[]} -->\n<h2 class=\"wp-block-heading\" id=\"h-5-monetize-your-brand\">5. Monetize your brand.<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You\u2019ve identified your niche, grown your following and created a content marketing strategy, but how do you actually make a living off of your personal brand?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There are five ways to monetize your brand: the PAIDS.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Physical products<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Ads and affiliates<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Information products<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Deals<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Services&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Each of these options has its strengths and weaknesses, but the key is to avoid diluting your focus by attempting all five at once. You need to act strategically when deciding which avenue to take and when to take it. For example, services like one-on-one coaching are often the fastest path to monetization but are also the least scalable. Third-party deals usually come later on in the life of a personal brand, but they are also of high monetary value.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In the beginning, focus on converting your followers into your first customers. Turn the reputation you have built into sales by leveraging social media relationships.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201cThe dollars are in the DMs,\u201d Vaden says. Engage with your followers online and offer them free, useful content. In time, they will trust you so fully and find your content so useful that they will be excited to pay for access to more.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>6.Commit to your calling.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What matters most when building a personal brand is that you put aside the workbooks, face your fears and <em>take action<\/em>. So many entrepreneurs are paralyzed by imposter syndrome. They think, <em>I\u2019m not smart enough, talented enough, or good enough.<\/em> They feel afraid they won\u2019t be successful, that their work won\u2019t be valued and that all the strategies they\u2019ve been taught won\u2019t work. But they will; it just takes a little faith and a lot of time.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In his book, <a href=\"https:\/\/amzn.to\/3jiuvBw\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Take the Stairs<\/em><\/a>, Vaden writes that fear is ultimately a self-centered emotion. \u201cYou never feel fear when your mission to serve is clear.\u201d Put aside your fears of inadequacy and focus on who you are serving. Commit to the calling you feel in your heart; there is someone out there who desperately needs your help, your message and your guidance.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You started your brand to change lives\u2014not accrue a million Instagram followers or make $1 million. Even if you help just one person, your efforts will have been worth it.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Find your uniqueness, trust the process and focus on who you serve\u2014people need to hear what you have to say.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":12}}} -->\n<p style=\"font-size:12px\"><em>Photo by @titovailona\/Twenty20<\/em><\/p>\n<!-- \/wp:paragraph -->","tag_names":[],"post_attachment_urls":[],"author_email":"gkennedy@mailinator.com","_links":{"self":[{"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/posts\/61223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/users\/32261"}],"replies":[{"embeddable":true,"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/comments?post=61223"}],"version-history":[{"count":0,"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/posts\/61223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/media\/61224"}],"wp:attachment":[{"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/media?parent=61223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/categories?post=61223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/tags?post=61223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}