From Seth Godin, one of the world’s most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

“With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans.” –Adam Grant, author of Think Again

In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.

“Creating tomorrow by repeating yesterday is not a useful way forward.”

“Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.”

“It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.”

This is Strategy is a modern classic that offers perspectives you’ll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

You’ll discover how to:
– Identify your “smallest viable audience” and make remarkable work they can’t ignore
– Understand and influence the systems shaping our world
– Prioritize long-term thinking over instant gratification
– Make smart, purposeful choices that shape a better tomorrow

Who this book is for:
– Leaders who want to think more deeply about their impact
– Entrepreneurs tired of conventional business advice
– Change-makers seeking lasting transformation in their career and community
– Anyone feeling stuck in outdated systems and looking for a fresh perspective

Strategy turns our effort into impact. Your journey to better thinking starts here.

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Harvard Business School professor of strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.

Drawing on these stories and on the latest research in economics, strategy and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole.

Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.

Praise for The Content Trap

“A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.” –Ariel Emanuel, co-CEO, WME IMG

“The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans…. The book is a call to clear thinking and reassessing why things are the way they are.” —The Wall Street Journal

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With over 500,000 copies sold, Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development–prospecting.

The brutal fact is the #1 reason for failure in sales is an empty pipe, and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.

Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.

Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.

This book reveals the secrets, techniques and tips of top earners. You’ll learn:

• Why the 30-Day Rule is critical for keeping the pipeline full
• Why understanding the Law of Replacement is the key to avoiding sales slumps
• How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection
• The 5 C’s of Social Selling and how to use them to get prospects to call you
• How to use the simple 5 Step Telephone Framework to get more appointments fast
• How to double callbacks with a powerful voice mail technique
• How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond
• How to get text working for you with the 7 Step Text Message Prospecting Framework
• And there is so much more!

Fanatical Prospecting is filled with the high-powered strategies, techniques and tools you need to fill your pipeline with high quality opportunities.

In the most comprehensive book ever written about sales prospecting, Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations and close more sales.

Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It’s time to get off the feast or famine sales roller-coaster for good!

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In today’s cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity and still leave room for the human touch that’s vital to building relationships?

Enter the game-changing world of Artificial Intelligence. Enter The AI Edge.

The AI Edge isn’t just another book about technology. Anthony Iannarino and Jeb Blount, the world’s most prolific sales book authors and trainers, have come together to transform how you navigate the sales process by helping you plug into artificial intelligence. This groundbreaking, hands-on guide marries their unparalleled sales strategies, used by millions of salespeople, with the transformative power of AI.

Drawing from cutting-edge research and real-world applications, the authors demystify AI and demonstrate its potential to give you more time to leverage your human advantage–creativity, empathy and authenticity–to build deeper relationships and winning solutions that give you a leg up over the competition. Inside you’ll find:

• Expert Guidance: Benefit from the combined wisdom of Blount and Iannarino, two giants in the sales realm, as they lay out the roadmap to plugging into an AI-augmented sales strategy
• Streamlined Processes & Empowered Engagement: Discover AI’s role in automating repetitive tasks, freeing you to fully lean into the uniquely human side of sales: cultivating relationships, unleashing creativity and offering unparalleled authenticity
• Sales Prompt Engineering: Get hands-on with tailored prompts that allow you to tap into generative AI and get better results in less time
• Powerful Messaging: Learn how AI, used effectively, can help you develop and go to market with powerful messaging and presentations that connect with stakeholder needs and separate you from the crowded field
• Intelligent Insights: Grasp how AI can be leveraged to surface insights that give you instant authority, grab stakeholder attention and lead to richer, more productive sales conversations
• Research: Leverage the power of AI to build target prospecting lists that open pipeline opportunities while reducing cold calling and rejection

Navigating the world of AI might seem daunting, but with Iannarino and Blount at the helm, it’s a journey of empowerment, innovation and profound human connection. Embrace a future where technology and humanity come together and carve out your own AI Edge in sales.

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Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mindsets and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are two fundamentally different management challenges.

The real problem for leaders is doing both, simultaneously. How do you meet the performance requirements of the existing business–one that is still thriving–while dramatically reinventing it? How do you envision a change in your current business model before a crisis forces you to abandon it?

Innovation guru Vijay Govindarajan expands the leader’s innovation tool kit with a simple and proven method for allocating the organization’s energy, time and resources–in balanced measure–across what he calls the three boxes:

• Box 1: The present–Manage the core business at peak profitability
• Box 2: The past–Abandon ideas, practices and attitudes that could inhibit innovation
• Box 3: The future–Convert breakthrough ideas into new products and businesses

The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all levels of the organization.

Supported with rich company examples–GE, Mahindra & Mahindra, Hasbro, IBM, United Rentals, and Tata Consultancy Services–and testimonies of leaders who have successfully used this framework, this book solves once and for all the practical dilemma of how to align an organization on the critical but competing demands of innovation.

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We’ve reviewed the ideas, insights and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Ginni Rometty to Robert I. Sutton and company examples from Maersk to Nvidia, this volume brings the most current and important management conversations right to your fingertips.

This book will inspire you to:

• Reskill your organization in the age of AI
• Rid your company of the obstacles that infuriate everyone
• Understand what today’s rainmakers do differently
• Market sustainable products effectively
• Choose the right sources of demand to grow your company at the right speed
• Use strategic thinking to create the life you want

This collection of articles includes “Reskilling in the Age of AI,” by Jorge Tamayo, Leila Doumi, Sagar Goel, Orsolya Kovacs-Ondrejkovic, and Raffaella Sadun; “How Fast Should Your Company Really Grow?,” by Gary P. Pisano; “How to Sustain Your Empathy in Difficult Times,” by Jamil Zaki; “The New-Collar Workforce,” by Colleen Ammerman, Boris Groysberg, and Ginni Rometty; “Rid Your Organization of Obstacles That Infuriate Everyone,” by Robert I. Sutton and Huggy Rao; “Where Does DEI Go from Here?,” by Laura Morgan Roberts; “What Today’s Rainmakers Do Differently,” by Matthew Dixon, Ted McKenna, Rory Channer, and Karen Freeman; “The New Era of Industrial Policy Is Here,” by Willy C. Shih; “How to Market Sustainable Products,” by Frederic Dalsace and Goutam Challagalla; “What Does ‘Stakeholder Capitalism’ Mean to You?,” by Lynn S. Paine; and “Use Strategic Thinking to Create the Life You Want,” by Rainer Strack, Susanne Dyrchs, and Allison Bailey.

HBR’s 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike.

Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR’s 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself.

Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.

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The problem is a million things get in the way:

“I don’t have enough time.”
“I don’t want to be a nag.”
“They are super busy right now.”
And the biggest one–“I’m just not good at this.”

There’s a simple solution to breaking through all this noise: Giving.

When you focus on giving, you will remove your own mental roadblocks. You’ll be centered on solving the client’s problems and investing in their success. And you can build a system to consistently integrate the right moves into your busy work life.

The real magic to this approach: It’s always your move, and there’s always a way to be helpful. In Give to Grow, Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship.

A great deal might make your year, but a great relationship can make your entire career.

No matter where you are in your career, Give to Grow will help you build the relationships you need to make the impact you want.

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Why in the late 1980s and early ’90s did Los Angeles become the bank robbery capital of the world? What is the Magic Third ,and what does it have to do with racial equity? What do big cats and clusters of teen suicide have in common?

These are just some of the questions Malcolm Gladwell addresses in this provocative new work, which revisits the phenomenon of social epidemics and examines the ways in which we have learned to tinker with and shape the spread of ideas, viruses, and trends… sometimes with great success, sometimes with disastrous consequences.

Gladwell shows that whether in neighborhoods, schools, zoos, or conference rooms, today’s epidemics are turbocharged versions of their earlier counterparts, and we are more tempted than ever to try to manipulate tipping points for our own ends. Yet these efforts often come at a cost, creating difficult tradeoffs and unexpected dilemmas. Above all, we must recognize our responsibility as individuals, and as a society, to take tipping points seriously if we want to change our world for the better.

With this thought-provoking new book, his most personal yet, Gladwell gives us the insights we need to meet these challenges in innovative ways.

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America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace–and turn their customers into raving, spending fans.

“Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.”

This, in a nutshell, is the advice given to a new area manager on his first day–in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.

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In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization’s potential for excellence.

The truth is: customer experience is not what it used to be. New technologies, values, generational expectations, economic instability, and the rapid pace of change all must be considered as you forge ahead. How do you put the customer first in the face of all these emerging trends?

Using cutting-edge research and interviewing top leaders across industries, customer experience futurist Blake Morgan has pulled together eight new laws that the best companies follow in terms of building and maintaining a focus on the customer. Customer experience is a decision leaders must make every day, and this book shows you how:

1. C.reate a customer experience mindset.
2. eX.ceed longterm profit expectations by focusing on both short-term and long-term profits.
3. L.ay out your customer experience strategy creation and stick to it.
4. E.mbark on your 90-day get started plan.
5. A.nticipate the future by being a customer experience futurist.
6. D.on’t forget that employees are customers, too.
7. E.valuate success and measure what can be measured.
8. R.eaffirm the priority – keep CX front and center.

Learn the laws, see how the best companies apply them, and build them into your organization to become a transformational customer experience leader!

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